Don’t you just love the American Dream? Do you subscribe to it? If you’re an American, you probably do, despite your own conscious protests to the contrary, if you protest at all. I mean, it’s so comforting to think that I can make it! I can do it! I can realize my dreams! Just take that Soma Pill and believe that it’s all o-kay. I like to think that I can enter that utopian state in my little mind, where things are all good and happy. You see, if my glass is half-full, things in the world seem so much nicer. Who wants to think about the shitty news that’s reported every day on television? Who wants to be bothered, burdened with the thought that those drug-addicted bastards have anything to do with me? (Insert your favorite racist term in place of “bastards” in the last sentence. If you’re unable to come up with a racist term, just come up with some demeaning, dehumanizing term that best describes those “fucks” who use drugs or that you might see as part of the social wasteland that you’d rather not acknowledge: “Goodness me! They’re a fucking menace!”)
Ironically, you’re no different than those fucks. You and me both. We are all fucks, with exception to the so-called Power Elite. If you’re one of them, the elite, that is, then you’re not a fuck. You’re a controller. You’re a Bourgeoisie. Good for you. You control what we think is real, you control what we think. Impressive. Most impressive. Not unlike having superpowers. Ain’t that somethin’? This, my fellow Proletarians, is the active employment of the Jedi Mind Trick.
So what do I mean by the powerful dictating “what is real”? Perhaps it is more accurate to add that they dictate what is not real as well. That which is valuable and good in society is generally what is good for the rich. So long as the social order is maintained, in which the rich continue to control resources and ultimately, the collective minds of a people, the better off everybody else is, or at least that’s how the (un)thinking goes. In other words, what comprises everyday reality is largely dictated and in turn, assimilated into a society’s culture.
The “in” thing to have, those products that are sold in the marketplace, are imbued with value. These items are given a general consensus, a head-nod if you will, that they are desirable and worthy of your money. None of us are immune to this, as we are, after all, part of the greater society that has created this environment that we live in. Case in point, I am using a computer and listening to tunes on my i-Pod (Hot damn! Did you hear that riff?). Without having a basic understanding and access to the computer or other everyday technologies (vehicles for transportation, telephones), I cannot effectively survive in this society without being dredged over to the side amongst the most poor, least educated, least opportune-prone citizens among us.
Monetary profits are the driving force that dictates this social understanding of what is valuable; you know, the basic economic tenets of least cost, maximum profit. Profits are made from the masses that purchase largely unnecessary things, and the money is distributed disproportionately to the top-most occupiers of the social rung. That is why it’s absolutely essential to maintain the seemingly “harmonious” social order, such that the masses remain in their lower class locations, yet are appeased through 1.) the belief that they can be upwardly mobile, and 2.) the distractions of new products that offer a false sense of power and happiness, i.e., coolness. Indeed, I inevitably feel cool whenever I make a significant purchase that will have high use-value to me, such as my i-Pod and laptop computer. And, let us not forget, my car! It’s an econobox, but it’s sporty-looking and I purchased it new. I still feel cool about it despite having had it for nearly four years (although the Capitalists would shake their heads in disappointment, as I intend to hold onto my car for as long as possible).
Undoubtedly many things we purchase are “needs” - such items that fulfill basic physiological needs such as food, clothing, and shelter. And arguably, specifically in the United States, there is a need for a car, where there is no adequate infrastructure that can support mass transportation in an efficient and realistic manner sans owning a personal vehicle. However, there is an artificially derived motivation to have things that are really unnecessary. Why do so many people trade-in their cars and purchase new ones? How about the ingenious system of leasing a car? Unbelievable! And if you go over the mileage allotted, you pay even more before you’re allowed to have that new one. Hoo-wee! That’s a good one! Nevertheless, there is an urge and desire to have it anyway, largely out of convenience and/or cool factor.
I didn’t need an i-Pod, but carrying around a bunch of CDs wasn’t nearly as convenient as loading up data into a little device with hundreds of songs. I’m a music buff, so I knew the i-Pod would get great use. As a matter of fact, I got mine free by opening a bank account several years ago. (Once again, the Capitalists shake their heads in mock embarrassment of my lack of coolness. But worry not! I will undoubtedly buy an i-Pod when my current 2-gigabyte Nano bites the dust. I hope it doesn’t for a long while… Those motherfuckers got me – it’s not unlike an addiction that will inevitably rear its ugly head. I am not proud to admit it: I am dependent upon my i-Pod.)
What I find most interesting, however, is that which is not real: those things that “they” don’t want us to know about. The Power Elite are not strictly Capitalists, but members of government as well. They go hand in hand, and if you try to buck tradition, you’re fucked. Why are there things that can’t be known? Why do things need to be kept “under wraps”? Well, once again, it’s because if these things were learned by the greater public, it would potentially screw up profits for the über-rich.
Some of the most common cover-ups revolve around health. If activities can affect the health and well-being of people, especially children, then there is a stronger potential for public outcry. Relatedly, this touches upon morals. If deemed morally questionable, there is an increased interest by the greater public that can result in backlash. The key word is “can”. Examples include the Gulf Oil Spill, mountaintop removal, and disposal of radioactive waste. Truly, who really cares about the latter two? Do you? Do the people who are directly affected by it care? The primary reason you might care about the first one is because it was so recent and still part of the collective public conscious. Misinformation and parrying of facts, pay-offs and whorish scientists all contribute to convincing people to the contrary. (Global warming? What? No way!) Sadly, people of communities that are in harm’s way might be the most outspoken supporters of big business thanks to the mindfuck that is successfully installed by the corporations via the media. Do you really think that all of that oil in the Gulf just disappeared? Reminder: that shit’s not supposed to be in the oceans, but rather, miles beneath the surface of the earth.
The public gets (temporarily) upset when large corporations kill cute furry little animals covered in toxic sludge, that are subsequently bathed in Dawn (yay Procter & Gamble). Yet, how quickly we forget as the news quiets down, as evidenced by the previous North American record-holder, the Exxon-Valdez Oil Spill. Sadly, catastrophic occurrences are generally required before the masses give a shit. We don’t hear about all of the other oil spills that occur, do we? What about the 27,000 abandoned oil and gas wells in the Gulf? Anyone worried about them? If you’re a capitalist, you might, because you’ll go out on a venture to turn those into some profitable floating paradise. WTF?
In the above example, the cover-up is post-catastrophe. We no longer hear about the incident in the Gulf of Mexico for the most part. There might be occasional stories about it, but most people are pretty much over it. Out of sight, out of mind. Remember Hurricane Katrina in New Orleans? A bunch of folks died. Get over it: the Saints won the Super Bowl. That city’s kickin’ ass.
As a testament to the power behind corporations and their endless slew of money, consider the Exxon Valdez spill in 1989. Twenty years after the event, the lawsuit was still going on as more and more people who sued the company have died off (over 6,000 of the original 22,000 plaintiffs died before the final settlement was established). The well-paid lawyers appealed the ruling, effectively lowering the financial payments and responsibilities, managing to successfully fight a 1994 settlement of $5 billion down to a mere $500 million in 2009. ExxonMobil made an annual profit of $5 billion in 1994. Now that’s some power right there. Some legal battles such as interest owed still continue to wage in lower courts. [For more details, check out Amy Goodman’s article here.]
Anyhoo, the above is one example of how crazy the world of information manipulation has become. The powerful are precisely that: powerful. Almighty, as a matter of fact. And very few people notice just how powerful these select few are, since the American Dream is alive and kickin’. Just make sure you’re an American. After all, the DREAM Act was killed two weeks ago thanks to a Senate filibuster, Buster.
As depressing as the above topics might be, stay tuned for more on things that don’t exist. “These aren’t the ‘droids you’re looking for…”, says Obi-Wan Kenobi. Similarly, those Capitalist Jedi Mind Tricks are pretty impressive… Most impressive.